CV
Professional Summary
I bring over 15 years of experience in marketing and advertising, with a background that includes both advertising agency work and in-house roles at national brands. My expertise covers the full spectrum of marketing, including local and regional marketing, traditional advertising, innovative and emerging marketing tactics, digital strategy, brand development, audience targeting, performance marketing, and much more.
I am passionate about helping organizations and individuals reach goals they did not realize were possible by providing clear strategy, thoughtful creative execution, and results-driven marketing solutions. My approach is grounded in understanding each partner's mission and aligning marketing efforts to support meaningful, sustainable growth.
Skills
Product Marketing Channel Marketing Campaign Management
Project Management Lead Generation Creative Initiatives
Work Experience
2022 - Present
Oklahoma State University
Associate Director, Marketing Strategy
Lead cross-functional teams responsible for advertising, design, and strategic coordination within the university's central brand office. Develop integrated campaigns that improve brand clarity and drive enrollment, while championing a more consistent, compelling visual and narrative identity across departments.
2020 - 2022
Jameson Management & Marketing
Senior Creative Project Manager
Drive the internal creation, production and delivery for all marketing services including rebranding, website packages, and ongoing content marketing plans. Strategize and create the internal marketing plan for the organization with a focus on lead generation.
2017 - 2019
Forte Payment Systems
Product Marketing Manager
Hired and directly managed a team of employees overseeing marketing operations (analytics, automation, process flow) and channel marketing initiatives to drive additional lead generation. Collaborated with key cross-functional departments to establish core positioning of payment offerings and developed compelling product stories and marketing materials to generate new business.
2013 - 2017
Interstate Batteries
Marketing Business Partner
Conducted the creative marketing of events, video, print, digital and radio for National Accounts (i.e., Honda and Toyota), All Battery Center, independent distributors and internal business segments. Recipient of the Outrageously Dependable award, which acknowledges team members who go above and beyond their role to benefit the enterprise.
2012 - 2013
Dickey's Barbecue Pit
Business Segment Manager
Facilitated all aspects from creation to execution of franchise growth marketing and sales activities. Pioneered an online ordering system and managed sales revenue and adoption rates within the sales channel.
2010 - 2012
The Richards Group
Digital Brand Management
Strategized a successful digital presence for clients including GameStop, MD Anderson, Ram Trucks, Southern Methodist University and T.G.I. Friday’s.
Education
2005 - 2009
Oklahoma State University
Bachelor of Science 2009
Major - Marketing
Minor - Psychology