CV
Professional Summary
From Oklahoma City to Dallas I have launched and positioned products in the market, rebranded companies, hosted conventions and dabbled in a bit of everything in between. I am blessed to be in the position to tell companies' stories day in and day out. I owe a lot of appreciation to my professional mentors who have believed in me throughout my career. Under their guidance and throughout many opportunities, I was able to fail, learn, grow and repeat.
Skills
Product Marketing Channel Marketing Campaign Management
Project Management Lead Generation Creative Initiatives
Work Experience
2020 - Present
Jameson Management & Marketing
Senior Creative Project Manager
Drive the internal creation, production and delivery for all marketing services including rebranding, website packages, and ongoing content marketing plans. Strategize and create the internal marketing plan for the organization with a focus on lead generation.
2017 - 2019
Forte Payment Systems
Product Marketing Manager
Hired and directly managed a team of employees overseeing marketing operations (analytics, automation, process flow) and channel marketing initiatives to drive additional lead generation. Collaborated with key cross-functional departments to establish core positioning of payment offerings and developed compelling product stories and marketing materials to generate new business.
2013 - 2017
Interstate Batteries
Marketing Business Partner
Conducted the creative marketing of events, video, print, digital and radio for National Accounts (i.e., Honda and Toyota), All Battery Center, independent distributors and internal business segments. Recipient of the Outrageously Dependable award, which acknowledges team members who go above and beyond their role to benefit the enterprise.
2012 - 2013
Dickey's Barbecue Pit
Business Segment Manager
Facilitated all aspects from creation to execution of franchise growth marketing and sales activities. Pioneered an online ordering system and managed sales revenue and adoption rates within the sales channel.
2010 - 2012
The Richards Group
Digital Brand Management
Strategized a successful digital presence for clients including GameStop, MD Anderson, Ram Trucks, Southern Methodist University and T.G.I. Friday’s.
Education
2005 - 2009
Oklahoma State University
Bachelor of Science 2009
Major - Marketing
Minor - Psychology